How Brand Positioning Transformed a Counselling Business into a Market Leader
Standing Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of competition you’re dealing with, making a name for your business and building awareness of your brand can be incredibly difficult. And for businesses operating in oversaturated industries, it can feel like an impossible task. If you’re trying to figure all this stuff out for yourself, you’ve probably got a million and one questions beating on the back of your skull, a shortage of answers, and a boatload of worries that just won’t seem to go away. But at the end of the day, there’s really no reason to worry, so long as you understand how to properly position your brand. Because if you’ve got the right brand positioning, you can build familiarity, gain trust, and fully differentiate yourself from your competi...